True friendship is a little messy, a lot of color, and always fearless. Grab your BFF and try a new shade together! Because hair dye fades, but memories don't.
MEET THE MODELS
Britt B.
Annabelle
Libra
Britt H.
Roos
BEHIND THE SCENES
After 4 months of planning and testing, we had a 2-day shoot at the end of May! On day 1, all 5 models had their hair transformed by our two amazing hair dressers, Cari Style and Nyla McKraken, in the Attitude Hair Dye Salon in Amsterdam. On day 2, the looks were completed with hair styling by Cari, makeup by Irene and Fianca, and clothing by Attitude Holland ✨.
Throughout both days, Evy, Olesia, and Vash were attached to their cameras to create the beautiful content you see now! And after the shoot days, they went right into 2 months of editing and preparing all of the content and details of this campaign.
Apart from the photoshoot, we also had some of our most loyal customers and Attitude Creators show how they dye with their friends, partners, and family!
