Step-by-step guide
STRAND TEST
Ensure your hair is dry and tangle-free.
Wear protective gloves.
Mix ½ teaspoon of the Attitude bleach powder with enough Attitude peroxide activator (approx 1 ½ teaspoons) to make a creamy mixture.
Pull a strand of hair from behind your ear to test on.
Thoroughly apply mixture to hair sample, ensuring the test strand does not touch the rest of your hair.
Check strand every 10 minutes wiping off small parts of the mixture over small intervals until you are happy with the colour – see ‘development time’ chart below for approximate timing. If your hair looks red or gold, reapply mixture. Once satisfied, note the time to use as a guide for the full application.
Rinse and wash the test strand thoroughly, discarding any leftover mixture, and thoroughly rinsing and drying the mixing bowl prior to further application.
If you are happy with the results, and your skin is not irritated, you are ready to go with the actual application!
PREPARATION
Wear protective gloves.
Pointing the products away from the face, avoiding inhalation, empty the Attitude powder bleach sachet into a non-metallic bowl.
Add the Attitude peroxide activator and stir until you have a smooth, creamy mixture.
Start the application process immediately, do not wait a long time.
APPLICATION
Ensure your hair is dry and tangle-free (never wash hair prior to bleaching, the oils on the scalp help protect the skin).
Protect the hairline and ears with Vaseline before lightening.
Use the brush and/or gloved fingers to apply evenly to saturate the hair, working towards the roots and avoiding the scalp where possible.
DEVELOPMENT TIME
This is a guideline, check hair as soon as the minimum processing time has passed. The strand test gives an indication, but you must check regularly by using a damp paper towel to remove the mixture from a small strand. Check every 5 - 10 minutes to avoid over-processing which can lead to breakage.
Hair Colour development time
Light, medium, dark blonde: 15-30 minutes
Brown hair, dark brown: 30-45 minutes max
RINSING
Once desired shade is reached, use lukewarm water and shampoo, and rinse thoroughly, away from the eyes. Do not blow dry or use any heating tools and styling products for a few days after bleaching if possible. Your hair is now ready for Attitude hair dye, or for Pure white toner!