Attitude Hair Dye is on its way to becoming more sustainable than ever! Like you, we care about our community and our environment. Since May 2023, we have been doing research into the sustainability of our current product and how this can be improved.
Stay tuned for updates on this project in the coming months.
Click here for the full project progress presentation.
OUR CURRENT ECO-FACTS:
- Sourced, produced, and distributed in the Netherlands
- 100% Vegan & Cruelty-Free formula
- Minimal-waste packaging design - use every last drop!
- Clear PET plastic is best for recycling
- Many customers already reuse their pots for storage or plants!
- Starting 2026, ALL hair dye pots will be made from recycled plastic!
- Larger volume options allow for less wasted packaging (started in 2025)
- Starting 2026, all hair dye pots have a sticker label that makes it more recyclable.
HOW CAN WE IMPROVE?
- Encouraging customers to recycle or reuse packaging more often
- Looking into improving the recyclability of our bleach and hair care products
- Black plastic has limited recyclability - please check your local authority, as some local areas are now bringing in recycling plants with optical detector lasers that can identify black plastic
WHAT CAN YOU DO?
Sustainability not only comes from the business, but also the customer! To prevent having to throw away our packaging, our customers have come up with some great ideas to reuse them!
