TRANSFORM YOUR HAIR IN OUR POP-UP SHOP | OUDE HOOGSTRAAT 29, AMSTERDAM

YOUR BAG IS EMPTY.

How to Bleach Your Hair - 101 Guide
Tutorial
Our basic step-by-step guide for everything you need to know about bleaching your hair at home! Whether you have dark brown hair or light blonde hair, it is always recommended to bleach before colouring to ensure your dye is absorbed properly and you reach the intended colour. Dive into our comprehensive tutorial now!


1. Why bleach your hair?
To achieve the vivid colours in our range, we always recommend you pre-lighten (bleach) your hair first.
Image

2. Determine your hair level and volume needed

Image
You should use bleach for any hair level because it helps absorb the dye more. Use the lowest volume possible. Keep in mind: the darker the hair, the darker the underlying pigment (shown in diagram) that you may get at the end of this process.
  • 20 vol for level 6-10
  • 30 vol for level 2-5
  • 40 vol for thick 1-2 level hair only. To prevent excess damage, use a lower volume and leave it in for longer.
Image

3. Read instructions
We recommend you do a strand test first and read all instructions very carefully.
Image

4. Prepare your hair
Make sure you haven’t washed you hair for at least 2 days prior to bleaching to protect your scalp with your natural oils. Hair should be dry and detangled.
Image

5. Prepare the bleach
Wear protective gloves. Mix together all of the powder and activator in a bowl until creamy and without lumps.
Image

6. Apply the bleach
We recommend a friend or family member to help you with this step. Part your dry hair into small sections (at least four) and apply the bleach generously using an application brush. Start from the bottom/ back of the head and work your way up. Do not start at the roots, as they process faster due to the heat from your scalp.
Image

7. Keep checking
It is very important to check the hair every 5-10 minutes. Scrape away some product to check the underlying pigment/results. Do not leave the bleach in for more than 45 minutes.
Image

8. Wash out the bleach
Once you’ve reached the correct lightness of your hair, wash the bleach out thoroughly with lukewarm water and Holyplex shampoo.
Image

9. Toner
If your hair has a yellow undertone, use Pure toner to achieve a more platinum colour.
Image

10. Dye your hair
Dye your hair immediately after bleaching as your hair follicles are now open and ready to receive colour.
Image

11. Lock in the colour
Before drying your hair, use our Holyplex finishing spray to lock in your new colour.
Image

12. Share your look
Share your new look at #dyewithattitude!
Image

Have any lingering questions? Don't hesitate to comment!

Illustrations by @psychara


There are no comments for this article. Be the first!


This website uses cookies

We use cookies to personalise content and ads, to provide social media features and to analyse our website traffic. We also share information about your use of our site with our social media partners, advertising and analytics. These partners may combine this data with other information you have provided to them or that they have collected from your use of their services. Read our cookie statement.

Necessary
Necessary cookies help make a website more usable by enabling basic functions such as page navigation and access to secure areas of the website. Without these cookies the website cannot function properly.
Preferences
Preference cookies ensure that a website can remember information that influences the behavior and design of the website, such as your preferred language or the region where you live.
Statistics
Statistical cookies help website owners understand how visitors use their website by collecting and reporting data anonymously.
Marketing
Marketing cookies are used to track visitors when they visit different websites. Their goal is to display ads that are tailored and relevant to the individual user. These advertisements thus become more valuable to publishers and third-party advertisers.

Cookies are small text files that can be used by websites to make user experiences more efficient.

By law, we may store cookies on your device if they are strictly necessary for the use of the site. We need your consent for all other types of cookies.

This website uses different types of cookies. Some cookies are placed by third-party services that appear on our pages.

You can change or withdraw your consent at any time via the cookie statement on our website.

You can find more information about who we are, how you can contact us and how we process personal data in our privacy policy.