TRANSFORM YOUR HAIR IN OUR SALON | OUDE HOOGSTRAAT 29, AMSTERDAM

YOUR BAG IS EMPTY.

Attitude Hair Dye - Dramatic Semi permanent hair dye - Violet/Purple
11,99
Attitude Hair Dye - Moody Semi permanent hair dye - Dark blue/Blue
11,99
Attitude Hair Dye - Holyplex Deluxe set Hair care -
48,99
Attitude Hair Dye - Proud UV Semi permanent hairdye - Bright pink/Pink
11,99
Attitude Hair Dye - COTTON CANDY Trio Semi permanent hair dye combi - Pink/Purple
28,99
Attitude Hair Dye - Rage Semi permanent hair dye - Dark red/Red
11,99
Attitude Hair Dye - Ghosted 30 Volume KIT (9%) Hair Bleaching KIT - White
11,99
Attitude Hair Dye - Vampy Semi permanent hair dye - Red
11,99
Attitude Hair Dye - Brave Semi permanent hair dye - Blue
11,99
Attitude Hair Dye - JEWEL TONES Trio Semi permanent hair dye combi - Pink/Blue
28,99
Attitude Hair Dye - Ghosted 20 Volume KIT (6%) Hair Bleaching KIT - White
11,99
Attitude Hair Dye - Holyplex set Hair care -
39,99
Attitude Hair Dye - HALLOWEEN Duo Semi permanent hair dye combi - Black/Orange
19,99
Attitude Hair Dye - Cosmic Goddess Duo Semi permanent hair dye combi - Turquoise/Violet
19,99
Attitude Hair Dye - Cute pastel Semi permanent hair dye - Pastel pink/Pink
11,99
Attitude Hair Dye - Toxic Neon UV Semi permanent hairdye - Green
11,99
Attitude Hair Dye - Playful Semi permanent hair dye - Purple/Blue
11,99
Attitude Hair Dye - LOVE ME duo Gift set - With Valentine heart chocolates - Pink
19,99
Attitude Hair Dye - Revamp Pink Colour Shampoo Colour protecting shampoo - Pink
19,99
Attitude Hair Dye - Jealous Semi permanent hair dye - Dark green/Green
11,99
Attitude Hair Dye - Precious pastel Semi permanent hair dye - Peach/Orange
11,99
Attitude Hair Dye - Free UV Semi permanent hairdye - Green
11,99
Attitude Hair Dye - Angelic pastel Semi permanent hair dye - Pastel blue/Blue
11,99
Attitude Hair Dye - Wicked Semi permanent hair dye - Purple/Purple
11,99
Attitude Hair Dye - Ghosted Hair Bleach Powder (50g) Hair bleach - Peroxide - White
4,99
Attitude Hair Dye - Ghosted 20 Volume (6%) Peroxide Hair bleach - White
4,99
Attitude Hair Dye - Musthave Hair dye mixbowl - Black
2,99
Attitude Hair Dye - Daring Semi permanent hair dye - Black
11,99
Attitude Hair Dye - Pure White Toner Semi permanent hair dye - White
11,99
Attitude Hair Dye - Loved Semi permanent hair dye - Pink
11,99
HOW LONG DOES THE COLOUR LAST?

Depends on many factors, but generally 4-12 weeks. Pastels 2-4 weeks.

How to make it last longer
DOES IT WORK ON UNBLEACHED HAIR?

Our highest pigmented colours do work on unbleached hair! They are: Loved pink, Rage red, Moody blue, Jealous green, Mystic turquoise, and Dramatic purple.
Keep in mind: The darker the base, the more subtle the results.

Read More
HOW TO GET THE BEST RESULTS

• Step 1: Bleach - Pre-lighten with Ghosted Bleach for long-lasting and brightest results
• Step 2: Dye - Apply Attitude Hair Dye evenly from roots to ends
• Step 3: Care - Maintain vibrancy with Holyplex Haircare and Revamp Colour Shampoo

Read More
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Pink and Yellow Split Dye Hair inspirationPink and Yellow Split Dye Hair inspiration
UV green hair colour inspirationUV green hair colour inspiration
Green and Purple hair colour inspiration

- ATTIDOOD'S TIP OF THE WEEK -



Use finishing spray!
"Use Holyplex finishing spray after dyeing your hair for longer-lasting colour to be proud of!
Use it right after dyeing, and after every following wash." - Proud
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how to make your hair dye colour last longerhow to make your hair dye colour last longer
Why bleach your hair before colouring? what does bleach do to your hairWhy bleach your hair before colouring? what does bleach do to your hair
Blog Education Which hair dyes work best on dark unbleached hairBlog Education Which hair dyes work best on dark unbleached hair
Which hair dye colour should I chooseWhich hair dye colour should I choose
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Troubleshooting blog: help! my colour didn't turn out as expected.. why?
About Attitude Hair Dye

Attitude Hair Dye is the brainchild of Rebecca and Rob van Berkel, a family business founded in 2020, stemming from their established webshop, Attitude Holland, dating back to 1999. Dedicated to embracing uniqueness, we were inspired to create a local hair dye brand that allows you to express your Attitude not only through clothing but also through your hair.

Our hair dyes are a labor of love, developed with care and creativity, including the concept, colors, and names, all inspired by our vibrant community. As a part of our commitment to quality, we've tested our dyes together with our customers, ensuring their satisfaction, as you can see in our images.

But we're not just an online store – we love to connect with our customers in person and let them experience our products firsthand through events and social media. Curious about what we offer? Our dyes are semi-permanent and contain conditioner to care for your hair. With a spectrum of 27 colors to choose from, you're only a decision away from expressing your unique style and personality. At Attitude Hair Dye, we're here to help you create magical hair moments that reflect your true Attitude!

AttitudeHairDye.com – Rainbow Hair, Your Way


Welcome to AttitudeHairDye.com

Welcome to AttitudeHairDye.com – home of high-end, salon-quality, vegan and cruelty-free semi-permanent hair dye, proudly made in the Netherlands. Whether you're going bold with rebel red, diving into dreamy pastels, or painting your own rainbow, we help you unleash your true color – safely and creatively.

Not sure where to start?


See our gallery – or visit our AttitudeHairDye Salon in Amsterdam for personalized color services.
True friends dye together

join our creative community, get inspired by real user transformations, and learn how to color like a pro with tutorials and care tips.

Ready to stand out?
Shop Bestsellers | Find Your Color | Learn How to Dye

AttitudeHairDye.com – Not just color. It’s a lifestyle.
Attitude Holland is met veel liefde en plezier in 1999 opgezet door Rob en Rebecca van Berkel.

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