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Attitude Hair Dye

Semi permanent hair dye




SKU 666028039
Attitude Hair Dye - Wicked Semi permanent hair dye - Purple/Purple
• DIY friendly, professional quality.
• Vegan, cruelty-free and locally produced in the Netherlands.
• Hydrating + nourishing.
• No harsh chemicals - peroxide, PPD, ammonia.
• Pre-lighten your hair with Attitude Ghosted Bleach to achieve the best results.
• Do a patch + strand test before colouring.
• To keep your colour as long as possible, use HolyPlex Haircare .

Wicked will let you live your best witchy life! This highly pigmented, deep shade is an autumnal purple for everyone who loves the magic of the rainy season. Like most of our colours, Wicked turns out most accurately on pre-bleached hair to at least level 9 (light blonde). Wicked has strong pink undertones and often fades into a pink shade.

Get creative - create a dark strawberry jam colour by mixing Wicked with a bit of Rage red!

Need more inspiration or compare between our purple shades? Check out the blog!

Show us your colourful creations with #dyewithattitude and tag @dyewithattitude!

EAN 8720726538350

BrandAttitude Hair Dye
Not tested on animalsYes
Product height (cm)5
Product length (cm)7
Product width (cm)7
Diameter (cm)7
Weight (grams)160
Content (ml)135
ColourPurple, Purple
Step 1: Shampoo and dry hair thoroughly. Do NOT use conditioner.
Step 2: Use coconut oil (or Vaseline) around hairline and on ears to prevent staining of the skin (optional).
Step 3: Wear protective gloves for application.
Step 4: Apply colour evenly with colour brush. Begin at the root of the hair and work it evenly through to the ends. Start in the neck and work upwards through the head and be sure to completely saturate the hair shaft.
Step 5: Leave colour on for at least 30 minutes or more. Attitude Hair Dye Colours will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing.
Step 6: Rinse hair, until the water runs clear. To prevent colour bleeding make sure hair is completely dry before sleeping.
Step 7: Do not wash or rinse your hair for 48 hours.

In any case if you have stained your skin, remove the stain using make-up remover or a little rubbing alcohol.
Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Citric Acid, Phenoxyethanol, CI 45100, Basic Violet 16, Methylparaben, Ethylparaben, Butylparaben, Propylparaben
the perfect blonde base
Attitude GHOSTED hair-lightening kit has been designed to pre-lighten your hair prior to using Attitude semi-permanent hair colours. Please follow the instructions carefully. We recommend you do a strand test prior to application.

Keep away from eyes. Do not use on skin, eyebrows, eyelashes, or body hair. Do not bleach if scalp has any cuts or abrasions or you have exhibited sensitivity to the Attitude GHOSTED hair-lightening kit previously. If the mixture or powder gets into the eyes, rinse thoroughly with water and contact a doctor. Store in a cool, dry place, and use in a well ventilated area. Do not inhale or ingest. Always wear protective gloves and apply to dry hair only. Do not apply heat to the hair during the process. Do not use if you are pregnant. Take off jewellery, as it can collect bleach dust, causing skin irritations. There must be a break of at least two weeks from the previous hair treatments before applying the treatment to the hair. If you are a beginner or unsure then please enlist the help of an assistant to aid the checking and application process. Dispose of any unused product.
This product contains ingredients which may cause skin irritation, please always conduct a strand test at least 24 hours prior to application. Bleaching results depend upon the condition and colour of your natural hair, a strand test will also show you the end results.

Ensure your hair is dry and tangle-free.
Wear protective gloves.
Mix ½ teaspoon of the Attitude bleach powder with enough Attitude peroxide activator (approx 1 ½ teaspoons) to make a creamy mixture.
Pull a strand of hair from behind your ear to test on.
Thoroughly apply mixture to hair sample, ensuring the test strand does not touch the rest of your hair.
Check strand every 10 minutes wiping off small parts of the mixture over small intervals until you are happy with the colour – see ‘development time’ chart below for approximate timing. If your hair looks red or gold, reapply mixture. Once satisfied, note the time to use as a guide for the full application.
Rinse and wash the test strand thoroughly, discarding any leftover mixture, and thoroughly rinsing and drying the mixing bowl prior to further application.
If you are happy with the results, and your skin is not irritated, you are ready to go with the actual application!

Wear protective gloves.
Pointing the products away from the face, avoiding inhalation, empty the Attitude powder bleach sachet into a non-metallic bowl.
Add the Attitude peroxide activator and stir until you have a smooth, creamy mixture.
Start the application process immediately, do not wait a long time.

Ensure your hair is dry and tangle-free (never wash hair prior to bleaching, the oils on the scalp help protect the skin).
Protect the hairline and ears with Vaseline before lightening.
Use the brush and/or gloved fingers to apply evenly to saturate the hair, working towards the roots and avoiding the scalp where possible.

This is a guideline, check hair as soon as the minimum processing time has passed. The strand test gives an indication, but you must check regularly by using a damp paper towel to remove the mixture from a small strand. Check every 5 - 10 minutes to avoid over-processing which can lead to breakage.

Hair Colour development time
Light, medium, dark blonde: 15-30 minutes
Brown hair, dark brown: 30-45 minutes max

Once desired shade is reached, use lukewarm water and shampoo, and rinse thoroughly, away from the eyes. Do not blow dry or use any heating tools and styling products for a few days after bleaching if possible. Your hair is now ready for Attitude hair dye, or for Pure white toner!
take care of your hair
We love to colour and style our hair, but all that bleaching, dyeing, blow-drying and heat-styling wreaks havoc! Holyplex is a 3-step hair care range which has been specially formulated to protect and heal your damaged locks. Hair salon treatments you can apply at home, to give your hair the tender loving care it deserves.

Holyplex No.1 – PURIFY – Cleansing shampoo
This pH neutral shampoo cleanses, repairs and hydrates the hair, making it softer and shinier. It has a rich and creamy texture and is mild for damaged hair.

Holyplex No.2 – GLORIFY – Conditioning mask
This conditioning mask nourishes damaged hair and makes it soft and smooth. It has a lightweight texture that is easy to apply from root to tip, which will leave your hair looking and feeling healthier and stronger.

Holyplex No.3 – SANCTIFY – Finishing spray
This hydrating spray closes the hair cuticles sealing both care and colour. Enriched with a highly concentrated vegetable protein whichs smoothes damaged hair right down to the tips, ready to be styled.

Customer reviews

    5 / 5
Perfect berry color
Hair length: Medium
Hair type: Wavy, Damaged, Chemically treated
Hair colour: Permanent colour treated, Bleached, Light brown, Fashion tone (toners/semi-permanent)
I mixed this one with Loved for the ultimate berry color and legit looked like Jessie from Team Rocket, I loved it!
My favourite hairdye
Hair length: Medium
Hair type: Straight, Wavy, Normal, Chemically treated
Hair colour: Bleached
I like how the colour is the perfect colour for me -exactly the right kind of pink-purple- while it doesn't damage my hair and if anything, seems to make it soft. The application instructions are clear and easy, and the pot it comes in is perfect in use (and looks good too!). Even mixing colours is possible and fun to try.

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